Importance of Brands and Branding Many marketers are rethinking their branding because competitive pressures, new channels, and changing customer needs have eroded their brands’…
Example Design Dissertations
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Analysis of Product Packaging Design In this thesis I am trying to test whether Yes please soup pot design not only communicates to the potential customer a series of qualitative attributes…
Packaging Materials and Consumer Preferences The intentions of Consumer for procuring anything depends upon the intensity of his desires to satisy his needs. Consumers have expectations that…
Transactive Memory System and Creativity of Dutch Designers This research examines the impact of the transactive memory system on the creativity of Dutch fashion designers, architects and graphic designers.